Monday Morning Masters: My Top 10 Nuggets of Web Wisdom from the Week that Was

1. Charlie Gilkey in Aligning Strategy and Compassion:

“As I see it, the point of entrepreneurship is to help people. At its core, it’s inherently compassionate, and the more I grow and see, the more it drives home to me that an entrepreneur’s ventures aren’t about her – they’re about the people she’s helping.

“At the same time, to be an entrepreneur, you have to know strategy. You have to know how to market and promote yourself. You have to learn about pricing, market trends, distribution methods, and competitive analysis. In short, you have to know what works if you want to do it for the long haul.”

2. Marie Forleo in Pre-Launch Lessons Learned: Q&A With Marie Forleo by Dave Navarro:

“My ideal clients don’t need to be sold. They know who I am from my book, videos, interviews, newsletters and social media. They just want me to tell them what’s up, why I’m doing what I’m doing, what’s included, how much it costs and basically – help them see if my program is really a good fit. Plus, I hate ‘formulas’ and ‘blueprints’ so just being straight up works way better for me.”

3. Julie Roads in Blogging Lessons from The Girl With the Dragon Tattoo:

“Ideas for blog content, joint venture partnerships, promotions, ebooks — and even tweets and Facebook updates — often shoot through our brains at a fast and furious pace. Blogging fodder is everywhere. It’s in the conversation you have with the souvlaki guy outside your building every day at lunch, it’s in the color of the car that just drove by, it’s in the ad that you saw for hairplugs. If you don’t grab these ideas as they fly by, they will keep flying. Trust me. Write it all down. Nail it to the wall. Even the thoughts that seem impossible, unreachable, or just plain ridiculous. The clue to your own success will lie in your own observations and insights. Don’t lose them.”

4. Brian Clark in The Power of Confident Writing:

“After all, if you’re not confident in your product or service, why should anyone else be? Confidence is a strong attractor because it assures people they’re making the right choice.”

5. James Richardson in Cold Content Is Dead Content + Video:

“It all boils down to being a magnet in your market place, no matter how dull the subject, speak with passion and people will listen to you rather than the topic.”

6. Michael Martine in 10 Small Business Blog Tips (that Make a Big Difference):

“Make what you’re selling obvious to find and easy to buy. Whether you’re a consultant, coach, freelancer, or selling products, don’t bury that fact in your About page. This information should be front & center on your home page and on dedicated page(s). Notice that big fat blog consulting link in my navigation bar and now the contents of my home page are unmistakably all about business. There are nice big buy buttons on the consulting services page: there is no mysterious process, here. No hoops to go through. Easy-peasy.”

7. Naomi Dunford in What Is YOUR Role?:

“If you are called to write a book or a blog, by all means. Go forth — the world needs you, badly. But if you are called to do the stuff people write books about, that’s good, too. Maybe even better. You do not have to write books. You do not even have to write a blog. It’s totally acceptable to simply get on with changing lives.”

8. Frank Kern in The Mysterious Stranger:

“Give people things that help them and make them happy … and then sell them things that help them even MORE, and make them even happier.”

9. Seth Godin in Brainwashed: Seven Ways to Reinvent Yourself:

“If you can reach and (far more importantly) touch or change people, you will gain in influence, authority and power.”

10. Hugh MacLeod in “evil plans”: how a little shack in chappell hill, texas changed my life:

“Everybody needs an EVIL PLAN. Everybody needs a way to get the hell out of the RAT RACE. Everybody needs to get away from boring, dead-end jobs that they hate, and start doing something they love, doing something that matters. Life is short.”