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Web Traffic

How Content Marketing Helps You Make a Difference and Make a Profit

By Michael in Content Marketing, Internet Marketing, Web Traffic with Add a Comment

“I believe Marketing with Meaning is less about ‘context’ – or finding the best time to get in front of a consumer’s eyeballs – and more about ‘content’ or creating something that people find valuable in itself.” – Bob Gilbreath, Marketing With Meaning

Over three years ago, when I still owned Solostream, I wrote and published a tutorial on how to install WordPress. I also did a video version of the tutorial for folks who learn better through video.

When I first published the tutorial, I did so mainly because I thought it would be a valuable resource for new WordPress users. I thought it would make it easier for them to get their WordPress site up and running with as little fuss as possible. Sure, I also hoped it would provide at least some value to Solostream in the form of backlinks and goodwill, but little did I know then just how much value it would actually provide.

Today, that one article alone attracts about 2500 visitors to the Solostream site each month, and that number is steadily increasing. Folks find the tutorial either via backlinks from other sites or – more often – through a simple Google search.

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