Internet Marketing
The InfoProfits Blueprint – How to Create a Six-Figure Information Products Business From Home
Update 08/26/2010: The report is now ready so go ahead grab your copy.
I’m putting the finishing touches on a special report titled: The InfoProfits Blueprint: How to Create a Six-Figure Information Products Business from Home.
In the report, I outline a simple business model you can use to create an online, information products (infoproducts) business that allows you to make a difference in peoples’ lives while creating an amazing lifestyle for yourself and those you love.
Although there are variations, it’s the same model used by successful infoproduct business owners around the world. It’s also the model I personally used to create my own six-figure infoproducts business from the comfort of my home office. My wish and belief for you is that by executing the steps in this report, you’ll be able to achieve similar results.
If you want to be one of the first to get your hands on it when it’s ready, just subscribe to my newsletter. You’ll see a subscribe box beneath this post or at the top of the home page.
Why Most Bloggers Don’t Make Any Money, and How to Turn it Around
I’m not sure what the exact statistics are, but I’m certain most bloggers don’t make much – if any – money from their efforts. It’s a shame too. After all, you were so energized when you first launched your blog.
Perhaps you were inspired by the stories of successful bloggers. People like Yaro Starak, John Chow, Darren Rowse, Leo Babauta and other rock-star bloggers who “work a few hours per day from the comfort of their home, and earn a six-figure income.” Maybe you read their stories and thought, “wow, that’s for me.” Now, here you are, six or twelve months down the line, and still, you have little to show for your efforts.
I know how you feel. I’ve been there myself. I launched my first blog, Small Business Branding in 2004 when blogs were just starting to become cool. At the time, like many of you reading this, I worked a full-time job and devoted most of my spare time to building my blog. I wrote good content, did the SEO thing, networked with other bloggers, did link exchanges, created a podcast, interviewed other bloggers. The whole nine yards (almost).
Still, despite those good things, after nearly two years, I was earning less than $200 per month from my blog and still stuck in a full-time job that I hated.
And my efforts were somewhat effective. I developed a small readership of about 400 daily readers. I earned top five positions on Google for various search terms related to small business marketing, and at one point, the site garnered a PR6 Google page rank (it mattered more back then). I also scored a brief mention in Entrepreneur magazine as one of the “cream of the crop” marketing blogs on the Internet. Not a huge deal, but I was proud of it at the time.
Bigger Life Radio Episode 4: Information Product Launch Strategy
In this episode, I speak with Tripp Lanier, who’s the host of The New Man Podcast, a professional men’s coach, an entrepreneur and artist. Tripp recently launched a premium membership site as a spin-off of his popular podcast, and I had a chance to work with him to help put the launch together. In the interview, we discuss some details of the launch as well as some important lessons learned.
Short Video Case Study: How to Monetize Your Passion
Here’s a brief video case study that shows how Dan Maynard makes money from his passion. Dan is passionate about piano and piano keyboards, so he built a content-rich website that not only helps other piano fans, but also provides him with a steady source of passive income. Hopefully, this will stimulate some creative ideas about how you could do something similar.
Marketing that Makes a Difference: The Confidence Guy
Here’s a creative video that both informs and entertains. It gets a tad risque at the end, which makes it all the more memorable. After you watch this, ask yourself if you could do something as creative, bold and entertaining to get your message out to folks. From The Confidence Guy.
Marketing That Makes a Difference: Brian Johnson and PhilosophersNotes
Link to the site: http://tv.philosophersnotes.com/
Correction: In the video, I say “you get a hundred books” when you buy the PhilosophersNotes program. That’s actually not the case and not what I meant to say, so be sure to read their website for the actual details of what you get.
Are You a Perfectionist? If So, Watch This. Marketing That Makes a Difference.
Worried about failure. Don’t be.
This is a Nike commercial, and a great example of marketing that makes a difference.
“I’ve failed over and over and over again in my life. And that’s why I succeed.”
- Michael Jordan -
How Content Marketing Helps You Make a Difference and Make a Profit
“I believe Marketing with Meaning is less about ‘context’ – or finding the best time to get in front of a consumer’s eyeballs – and more about ‘content’ or creating something that people find valuable in itself.” – Bob Gilbreath, Marketing With Meaning
Over three years ago, when I still owned Solostream, I wrote and published a tutorial on how to install WordPress. I also did a video version of the tutorial for folks who learn better through video.
When I first published the tutorial, I did so mainly because I thought it would be a valuable resource for new WordPress users. I thought it would make it easier for them to get their WordPress site up and running with as little fuss as possible. Sure, I also hoped it would provide at least some value to Solostream in the form of backlinks and goodwill, but little did I know then just how much value it would actually provide.
Today, that one article alone attracts about 2500 visitors to the Solostream site each month, and that number is steadily increasing. Folks find the tutorial either via backlinks from other sites or – more often – through a simple Google search.
Monday Morning Masters: 14 Bites of Blogging Brilliance to Nourish the Blogger’s Soul
If you want to be great at something, it helps to study those who are already great it. I’ve read a lot of informative and inspiring stuff over the past week, and it only makes sense to share some of the it. May it be as inspiring and informative to you as it is to me.
I plan to make this a weekly series, so if you have some bites of brilliance you’d like to contribute, feel feel to leave a comment or hit my contact page.
Brian Clark: You Must Respect My Authority:
“Good blogging creates authority, plain and simple. Writing consistently about your area of expertise makes you an authority figure within your industry and niche. You will enjoy a definitive advantage over competitors who do not blog, and likely even over those who have been blogging for shorter time periods.”
How to Work Less & Make a Bigger Impact; Abe Lincoln Style
On November 19th, 1863, the great American president, Abraham Lincoln, stood before a group of citizens assembled in a small, southern Pennsylvania field.
With his country deeply entrenched in the brutal and bloody Civil War, Lincoln gazed out at the traumatized, war-torn faces gathered before him and delivered a brief statement composed of no more than 300 words.
Clocking in at just under three minutes in length, Lincoln’s remarks paled in comparison to the two-hour, 13,700 word oration completed just minutes before by Edward Everett, a well-known and highly regarded politician of the times.
Chances are, unless you’re a student of American history, you’ve not heard of Edward Everett before this moment. Nor do you have a clue about the content of his speech that day.
However, you’d be hard pressed to find a single American citizen who’s never heard of Abraham Lincoln or this brief, but historic speech, which he delivered at the dedication of the Soldiers’ National Cemetery in Gettysburg, Pennsylvania.
Despite it’s brevity, Lincoln’s Gettysburg Address is regarded as one of the most famous speeches in American history. His words not only helped to re-unite a nation ripped apart by civil war, but they also now serve as a cornerstone of American government and democracy.
“Four score and seven years ago our fathers brought forth on this continent a new nation, conceived in Liberty, and dedicated to the proposition that all men are created equal … that this nation, under God, shall have a new birth of freedom, and that government: of the people, by the people, for the people, shall not perish from the earth.”
As for the two-hour long speech of Edward Everett, although originally intended to be the actual “Gettysburg Address,” it seems his words merely drifted away on the gentle breeze of that cool, November day. Irony aside, when you imagine the amount of work likely needed to compose and prepare for a lengthy presentation like Everett’s, the inequity is palpable.
Still, there are lessons to be learned here. How is it that one person can work for hours, days or weeks on a project and achieve little impact, while another can – seemingly – invest a fraction of the effort and produce results that change the course of history? Here’s how Abe did it.
Hi there. I'm Michael Pollock. I inspire and teach creative entrepreneurs how to use the Web to make a difference in the world, make more money and live a bigger life ... 
