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Bigger Life Radio Episode 4: Information Product Launch Strategy

In this episode, I speak with Tripp Lanier, who’s the host of The New Man Podcast, a professional men’s coach, an entrepreneur and artist. Tripp recently launched a premium membership site as a spin-off of his popular podcast, and I had a chance to work with him to help put the launch together. In the interview, we discuss some details of the launch as well as some important lessons learned.