Archive for March, 2010
Stephen King’s Advice on Being a Writer
Who better to take writing advice from than Stephen King.
Bigger Life Radio Episode 3: The Most Important Skill for Living an Amazing Life
“In everyone’s life, at some time, our inner fire goes out. It is then burst into flame by an encounter with another human being. We should all be thankful for those people who rekindle the inner spirit.” – Albert Schweitzer
I love that quote, and it seems so perfect to introduce this episode of Bigger Life Radio.
Still basking in the glow of my interaction with Brian Johnson, I took some time to really analyze what it is about him that makes him so successful at living such an amazing life. If you have 7 minutes, listen to this short podcast to find out what I think it is. As the title suggests, I think this is the most important skill you can develop if you want to live an amazing life.
Bigger Life Radio Episode 2: Follow Your Bliss and the Hero’s Journey
Today’s episode is part 2 of my interview with Brian Johnson from PhilosophersNotes (listen to part 1 here). During this part of the discussion, we talk about the how Brian came up with the idea for PhilosophersNotes, as well as other cool topics such as:
Bigger Life Radio Episode 1: Interview With Brian Johnson (Part 1)
In this, my inaugural episode of Bigger Life Radio, I speak with Brian Johnson. Brian is the Chief Philosopher of PhilosophersNotes and one of my new favorite people. He’s a wealth of information on many subjects, including optimal living and conscious business. In this episode, which runs about 30 minutes, we talk about the following:
Marketing That Makes a Difference: Brian Johnson and PhilosophersNotes
Link to the site: http://tv.philosophersnotes.com/
Correction: In the video, I say “you get a hundred books” when you buy the PhilosophersNotes program. That’s actually not the case and not what I meant to say, so be sure to read their website for the actual details of what you get.
Are You a Perfectionist? If So, Watch This. Marketing That Makes a Difference.
Worried about failure. Don’t be.
This is a Nike commercial, and a great example of marketing that makes a difference.
“I’ve failed over and over and over again in my life. And that’s why I succeed.”
- Michael Jordan -
How to Create Those Cool, Little Pull-Quotes on Your WordPress Blog or Website
This is a pull-quote. Follow this brief tutorial, and learn how to do it yourself. It’ll make you happy.
Pull-quotes are often used in magazines and other print publications to emphasize or draw attention to something specific within the body of an article.
I recently started using them here on Bigger Life Marketing. Besides adding emphasis, I like the way it breaks up the article and gives it some added pizzazz. A client asked me how to do this, so I thought I’d turn it into a short tutorial. It’s relatively easy to do.
Things I Wish I’d Said About Marketing: Bob Gilbreath
“I believe there has never been a better time to start a business than the present. Large companies’ advantages in mass scale are falling away as people become more interested in niche products and meaningful brands – and marketing is as simple as telling your story on a blog, tweet, or Facebook page. The future of business might look like millions of passionate owners connecting with a handful of customers by adding value through products, services, and marketing.” – Bob Gilbreath, Marketing Lessons from an Oil-Change Business
How Content Marketing Helps You Make a Difference and Make a Profit
“I believe Marketing with Meaning is less about ‘context’ – or finding the best time to get in front of a consumer’s eyeballs – and more about ‘content’ or creating something that people find valuable in itself.” – Bob Gilbreath, Marketing With Meaning
Over three years ago, when I still owned Solostream, I wrote and published a tutorial on how to install WordPress. I also did a video version of the tutorial for folks who learn better through video.
When I first published the tutorial, I did so mainly because I thought it would be a valuable resource for new WordPress users. I thought it would make it easier for them to get their WordPress site up and running with as little fuss as possible. Sure, I also hoped it would provide at least some value to Solostream in the form of backlinks and goodwill, but little did I know then just how much value it would actually provide.
Today, that one article alone attracts about 2500 visitors to the Solostream site each month, and that number is steadily increasing. Folks find the tutorial either via backlinks from other sites or – more often – through a simple Google search.
Monday Morning Masters: My Top 10 Nuggets of Web Wisdom from the Week that Was
1. Charlie Gilkey in Aligning Strategy and Compassion:
“As I see it, the point of entrepreneurship is to help people. At its core, it’s inherently compassionate, and the more I grow and see, the more it drives home to me that an entrepreneur’s ventures aren’t about her – they’re about the people she’s helping.
“At the same time, to be an entrepreneur, you have to know strategy. You have to know how to market and promote yourself. You have to learn about pricing, market trends, distribution methods, and competitive analysis. In short, you have to know what works if you want to do it for the long haul.”
2. Marie Forleo in Pre-Launch Lessons Learned: Q&A With Marie Forleo by Dave Navarro:
“My ideal clients don’t need to be sold. They know who I am from my book, videos, interviews, newsletters and social media. They just want me to tell them what’s up, why I’m doing what I’m doing, what’s included, how much it costs and basically – help them see if my program is really a good fit. Plus, I hate ‘formulas’ and ‘blueprints’ so just being straight up works way better for me.”
Hi there. I'm Michael Pollock. I inspire and teach creative entrepreneurs how to use the Web to make a difference in the world, make more money and live a bigger life ... 
